BERGHS SCHOOL OF COMMUNICATION — 2026
Nomio
Nomio is a science-based product for endurance athletes. The challenge was to create engaging communication without making direct performance claims, while still making the brand feel relevant to elite athletes and accessible to a broader audience.
Brief
Create a campaign concept and communication guidelines that stay close to the brand, appeal to elite endurance athletes and remain engaging for a wider audience.
Challenge
Communicate the product in a compelling way without making direct cause-and-effect claims, in line with regulations for nutrition communication.
Solution
A concept that expresses Nomio's positioning and product experience through tone, idea and brand world rather than explicit performance claims.
